Hydrates while lifting hair for a healthy-looking, fuller finish. Gently cleanses buildup to reveal noticeable volume, lift and control when styled. Ideal for fine or thin hair, and crafted to cleanse all hair types. Gentle enough for permed or color-treated hair. Free of parabens and colorants, with no harsh stripping. For 72-hour fullness and body, pair with Volume & Body Conditioner and Volume Body Boosting Mousse; this is a system-use claim, not a shampoo-alone guarantee.

WATER/EAU, SODIUM LAURYL SULFATE, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, PANTHENOL, PANTHENYL ETHYL ETHER, HISTIDINE, SODIUM XYLENESULFONATE, FRAGRANCE/PARFUM, HYDROXYPROPYL METHYLCELLULOSE, SODIUM CHLORIDE, SODIUM CITRATE, SODIUM BENZOATE, TETRASODIUM EDTA, CITRIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE

Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Sheer Volume 72 HR Fullness Conditioner for root-lifting volume.